How Merit Beauty Became a Game-Changer for Pregnant Moms:
As a mom-to-be, navigating the world of beauty products can be tricky. It’s not just about finding makeup that looks good—it’s about finding products that are safe for both you and your baby. When I found Merit Beauty, it felt like a revelation. Their clean, minimalistic approach to beauty was exactly what I was looking for—effective, high-performance products that are both gentle and luxurious. But what really sold me was learning about the story behind the brand.
The Story Behind Merit Beauty: Clean, Simple, and Safe for Moms
Merit Beauty was founded by Kendall Powell, a woman who wanted to create a beauty brand that was both easy to use and made from ingredients that were safe and non-toxic. Kendall was inspired to launch Merit after experiencing a frustrating search for cosmetics she felt comfortable wearing during her pregnancy. Like many women, she wanted beauty products that would offer great results without exposing her skin to harmful chemicals or harsh ingredients.
This personal journey led to the creation of Merit, a brand that focuses on clean, high-quality products with simple, effective formulas that cater to a wide range of needs—from pregnant women to those simply looking for minimal, effortless beauty. Each product is carefully formulated to be safe, easy to use, and above all, effective—something every busy mom (or mom-to-be!) can appreciate.
Why Merit Beauty Has Been a Game-Changer for Me During Pregnancy
When I had my first child, I just stopped taking care of my skin. Like many new mom’s, you could say, I let myself take the back seat while I focused on my family. However, during this second pregnancy, I really started to notice how terrible my skin and appearance looked. I wanted to start “trying” again, but I was overwhelmed with all of the negative things being said about cosmetics on the market.
Being pregnant has definitely changed my beauty routine needs. Not only did I want clean products, but I also needed something that was quick and simple. Gone are the days of complicated, multi-step routines; now, I need products that are quick, easy to apply, and still give me a polished look—without compromising on the health of my skin or baby.
Merit Beauty has made it so easy to achieve this balance. Their products don’t just enhance my look, but they also make me feel like myself—radiant, refreshed, and glowing, even on the busiest days. Here are the standout products in my Merit routine that I just can’t live without:
1. The Merit Foundation Stick: Quick Coverage Without Sacrificing Natural Skin
One of my absolute favorites has to be the Merit Foundation Stick. I’ve never been one to like the “air-brushed” look, so Merit has been perfect for what I’ve been looking for. This foundation stick gives me the perfect amount of coverage—just enough to even out my complexion and hide those pregnancy-induced blemishes—without looking heavy or mask-like.
What I love most is that it still allows my skin to breathe. It gives a natural, glowy finish that lets my skin look like skin, which is a must for me. Whether I’m heading to a prenatal appointment or just running errands, I know I can quickly swipe on the foundation and feel confident that I look put-together without feeling weighed down by heavy layers of makeup.
2. The Glow Stick: A Quick Hit of Warmth
Another gem in my Merit routine is the Glow Stick. Let’s face it—during pregnancy, your skin can start to look a little dull due to low hydration or restless nights. The Glow Stick is my secret weapon for adding a radiant, healthy warmth to my face. I don’t use it every day, but it’s fun to have for occasions that I want to put a little “extra” prep into my day.
This product is so easy to use—just swipe it along your cheekbones for a subtle, luminous glow. It instantly brightens up my face. I look awake and refreshed even if I’ve had a restless night of sleep (hello 3rd trimester).
3. The Blush: A Touch of Color Without Overdoing It
100% Transparency here, I have never been a blush person. However, Merit’s Blush completely changed my opinion on that. It gives me a touch of color that actually looks natural and beautiful. I’ve gotten so many compliments on my skin since I started using it. It’s the “glow from within” if you will. Most people have said I look like I’m glowing (from pregnancy) but I promise you — I never got that before I started using this product at 6.5 months pregnant. It’s the blush.
This blush gives me the perfect touch of color without making it look like I’m trying too hard. I love the natural, soft flush it gives my cheeks, and the texture is so easy to blend. This blush helps me feel put-together in the most effortless way possible.
4. The Skincare: The Real Game-Changer
As much as I love the makeup, Merit’s skincare products are the real stars of my routine. Being pregnant, I’ve found that my skin is constantly changing. That’s where Merit’s Great Skin Serum and Great Skin Moisturizer come in. These products have truly been a game-changer for me. They also help the aforementioned products blend seamlessly into my skin. If you’re looking to get only one of the following products, I would suggest you start with the serum. If you’re like me, you will soon be purchasing the moisturizer too though!
The Merit Great Skin Serum has been incredible in helping with the aging damage I’ve noticed in my skin. It feels incredibly luxurious, and I can feel my skin drinking it in as soon as I apply it. The texture is light but deeply hydrating, and it has really helped balance out my complexion. I’ve noticed a more youthful, dewy glow since I started using it.
The Merit Great Skin Moisturizer is just as wonderful. It’s rich enough to combat dryness but light enough to be comfortable during the day. My skin feels soft, hydrated, and nourished—no greasy residue, just smooth, supple skin. These products have truly transformed my constantly changing pregnancy skin.
5. A Simple, Effective Routine for Busy Moms
One of the things I truly appreciate about Merit is how effortless their products are to use. Merit has helped me get some confidence back after so long of putting my self-care on the back burner. Merit’s products are quick to apply, multifunctional, and give me the results I want without any fuss.
Final Thoughts: Why Merit Beauty is Perfect for Anyone, but especially Pregnant Moms
For any expecting moms looking for a simple, clean, and effective beauty routine, Merit Beauty is a total game-changer. Not only do their products make me feel confident, but I also feel great knowing that the ingredients are safe. From the foundation to the skincare, every product in the Merit line is easy to incorporate into my daily routine.
If you’re looking for a makeup and skincare brand that values both quality and safety, give Merit Beauty a try. I will be using this well after my pregnancy (like pretty much indefinitely?) It’s truly made a difference in how I feel about my skin.
